Here’s the cliché: “You have to think outside of the box”, but what if there is no box. Don’t worry this isn’t a pep-talk about how to make your interpretive dance better.(I wouldn’t even know where to start with that.) I hate pep-talks, almost as much as I hate clichés. They’re everywhere: “A very pretty box with a bow but nothing inside” “Life is like a box of chocolates, you never know what to expect.” Where did all these friggin’ boxes come from?! Screw the box. Screw the clichés. THINK FOR YOURSELF! …Oh dang it. I just did it didn’t I?! Clichés are everywhere. Unoriginal, boring, recycled bull that our parents have brain-washed us into believing, how can we put them to an end for once and for all? How do we destroy the box?
That’s it!!! We destroy the box! Smash it to the ground and dance on its unholy pieces; until freedom and creativity shoots from our finger tips like electricity!! Now I know what you’re thinking: “Marc, clichés a figurative. How can we smash these figurative boxes and dance upon their figurative pieces so that we can shoot freedom and creativity from our fingertips like electricity?!” That’s easy!!! I want you to get up now. I want all of you to get up out of your chairs. I want you to get up right now and go to the window. Open it, and stick your head out, and yell, ‘I’M AS MAD AS HELL, AND I’M NOT GOING TO TAKE THIS ANYMORE!’
Damn it! I didn’t write that! That’s a quote from the 1976 classic “Network” and it’s cliché as heck!!! I can’t tell you how to destroy the box without a cliché, I’ve been trying; three hours at this keyboard trying to beat down clichés without a cliché. http://wemerge.com/box-cliches/ http://wemerge.com/box-cliches/They’re everywhere now, music, movies, the McD’s menu board, even this column about avoiding clichés, and the box remains. I don’t know what to tell you except, be you.